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Archive for March, 2009
Ad Age on iPhone Apps
30, Mar 2009This article in Ad Age is getting a lot of pickup this morning, and rightfully so. There are some excellent points here.
With the launch of app stores for RIM and Nokia now imminent, it’s probably time to start thinking a little smarter about apps. The nascent market is already getting pretty crowded, so one can’t reasonably expect to just build an app and expect every smartphone user to gasp at its novelty and download away.
- In: iPhone| mobile marketing
Inside the Marketer's Studio: 10 Myths of Mobile Advertising Jumptap iMedia Breakthrough Summit
27, Mar 2009Always been a fan of David Berkowitz – wish I’d rememberd to add his blog to my feeds sooner! David was blogging the iMedia summit last week and posted this list of 10 Mobile Advertising Myths by Paran Johar of JumpTap. I’m copying his post almost in full…
Skype for iPhone to Be Released as Early as Next Week. – Gigaom
Definitely my next app store download!
- In: Uncategorized| iPhone
AdMob: Smartphones gaining popularity worldwide
26, Mar 2009Our friends at AdMob left us a stealthy comment announcing their new Mobile Metrics Report. Guess they wanted to share the good news: Smartphones usage has grown 7% in the last six months. Smartphones generated 33% of worldwide traffic, up from 26%. Some other interesting data among this month’s stats:
Worldwide the top five smartphones are the [...]
- In: Uncategorized
Apps That Make iPhone Worth the Price – WSJ.com
26, Mar 2009If you own an iPhone or iPod Touch, the App Store is what makes your device worth its price. It’s the software, not the hardware, that makes these gadgets compelling.
- In: Uncategorized
Again Mobile has "officially" Launched
25, Mar 2009Again Mobile, a Mobile Marketing Technology and Services Company, Launches with Focus on Measurable Results
Founded by Interactive Marketing Vets With a History of Building Great Companies and “Great Places to Work”
Again Mobile, a full-service mobile marketing technology and services company, is dedicated to building mobile marketing solutions that deliver measurable results — from strategy through [...]
- In: Uncategorized
Apple's App Store: How Much Is It? – BusinessWeek
20, Mar 2009Apple’s App Store: How Much Is It? – BusinessWeek.
Great story! Did you know that you could download all the apps the App Store for a mere $73K? Not bad for 50,000 new toys!
With – yep – 50,000 apps in the App Store today, the number seems to be nearly doubling every couple of months – [...]
- In: iPhone
Five Things About Mobile You Should Consider – ClickZ.
Some marketers view mobile too narrowly. They see it as a digital channel limited to cell phones, best used as a 160-character text-messaging machine. Unfortunately, that mindset limits mobile marketing’s full potential.
Let’s look at five things marketers may overlook when evaluating mobile marketing plans.
Nice article for those [...]
So, we get that a lot of companies are still a little tentative about mobile, despite the fact that (a) there’s an audience of over 260 million in the US, (b) it’s a highly accountable channel, (c) that response rates, particularly for SMS campaigns, have been shown time and time again to be exponentially higher than email, etc…..but we understand. It’s new. New things can seem scary.
- In: iPhone| mobile marketing
Gizmodo on the Third iPhone
17, Mar 2009Had to get this quick post in on the newest iPhone, via Gizmodo. Look for more than just the much-needed copy and paste features, improved app experiences…and support for MMS. Read on for more.
- In: iPhone| mobile marketing