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Archive for June, 2009
Agency exec tackles mobile site vs. app debate at Canadian event – Mobile Marketer – Advertising
22, Jun 2009Agency exec tackles mobile site vs. app debate at Canadian event – Mobile Marketer – Advertising.
Great stuff from Phil Barrett of Canada’s bStreet, who adovcates having both a mobile site AND a mobile app:
Five advantages to having an app
1. Allows brand to build a richer experience without affecting data speeds
2. App takes advantage of native [...]
- In: Uncategorized
Surprise at DM Days show: Many didn't know how to text – Mobile Marketer – Associations
22, Jun 2009Surprise at DM Days show: Many didn’t know how to text – Mobile Marketer – Associations.
Let me preface what I’m about to say by confessing that my career began in direct marketing, and in many ways, still lives and grows there. Â I love DM.
That said, I’m 100% NOT SURPRISED that the crowd at a DMA [...]
- In: mobile marketing
iPhone 3.0 Update: 10 Hidden Features – PC World
18, Jun 2009iPhone 3.0 Update: 10 Hidden Features – PC World.
I’m just upgrading now so I can’t really comment just yet…
It has been a crazy night trying to download the latest iPhone update, with many reporting that they are unable to access Apple’s servers due to unusually high traffic. But Apple’s servers are now up to scratch [...]
- In: Uncategorized
On the Go and in the Know: comScore Reports Mobile Audience for Local Content Grows 51 Percent vs. Year Ago – comScore, Inc.
The mobile browser is the leading access method for seeking local information, with 20.7 million users in March 2009, up 34 percent versus year ago. However, the strongest growth in the category is [...]
- In: mobile marketing
Apple – The new iPhone 3G S.
9, Jun 2009Are you drooling yet?
Some highlights:
Cut, copy & Paste (finally)
3 Megapixel Camera
Video Cam
Landscape Keyboard
Native voice recording (I’ve been using apps for this)
Native compass
And, most importantly, it’s FASTER.
No word on improved battery life, though. Still looking.
One really cool feature, as reported by *the* unofficial source, MobileCrunch:
Anyway, a new feature that most will love is the Find My [...]
- In: iPhone
Mobile Coupon Trend Beginning to Pick Up Speed
2, Jun 2009Mobile Coupon Trend Beginning to Pick Up Speed….from Supermarket News, Â of all places.
I’m thrilled to pieces that the supermarkets themselves are seeing the value of the mobile coupon, and even more excited that some of them are using tag-reading technology to implement.
 Unilever and ShopRite are conducting a program in conjunction with mobile marketing firm Samplesaint, [...]
- In: Uncategorized
Gotta love the folks at TechCrunch/CrunchGear. This pic sums up all the rumors, as well as how likely they are to be true.
- In: Uncategorized
- Tags: iPhone
eMarketer today published a report sharing data from Deloitte showing that mobile phone users between the ages of 14-42 text a LOT. Â Millennials dominate, with 86% texting regularly – Â but 75% of Generation X mobile users seem to have well-developed thumb muscles as well.
Â
BrightKite puts the number of texters even higher, stating that 83% of [...]
- In: Uncategorized
MediaPost Publications: Value Push, IPhone App Among BK’s Latest Moves 06/01/2009.
Among other news from Burger King:
Â
BK is also making news with its introduction of a branded iPhone app for mobile ordering. The application, which uses a platform developed by restaurant industry technology provider GoMobo, enables iPhone users to automatically log in and locate [...]
- In: iPhone| mobile marketing