Search
Archive for the ‘mobile marketing’ Category
Surprise at DM Days show: Many didn't know how to text – Mobile Marketer – Associations
22, Jun 2009Surprise at DM Days show: Many didn’t know how to text – Mobile Marketer – Associations.
Let me preface what I’m about to say by confessing that my career began in direct marketing, and in many ways, still lives and grows there. I love DM.
That said, I’m 100% NOT SURPRISED that the crowd at a DMA [...]
- In: mobile marketing
On the Go and in the Know: comScore Reports Mobile Audience for Local Content Grows 51 Percent vs. Year Ago – comScore, Inc.
The mobile browser is the leading access method for seeking local information, with 20.7 million users in March 2009, up 34 percent versus year ago. However, the strongest growth in the category is [...]
- In: mobile marketing
MediaPost Publications: Value Push, IPhone App Among BK’s Latest Moves 06/01/2009.
Among other news from Burger King:
BK is also making news with its introduction of a branded iPhone app for mobile ordering. The application, which uses a platform developed by restaurant industry technology provider GoMobo, enables iPhone users to automatically log in and locate [...]
- In: iPhone| mobile marketing
According to eMarketer, it seems that iPhone users have far better ad recall than other mobile users.
…and it’s good news for advertisers. Even though iPhones make up a small-ish percentage of the mobile market today, SmartPhone giant Blackberry and others are developing iPhone-like models (like the Storm) which could drive similar behavior.
- In: iPhone| mobile marketing
…And it’s raining. And will be for most of the week.
So, thank goodness a little sunlight shined (shone?) on my inbox this morning. My MediaPost Online Media Daily greeted me with this happy headline: Mobile Ad Spending Mobilizes, Albeit At A Slightly Slower Rate
- In: mobile marketing
MediaPost Publications Papa Johns Doesnt Know Its iPhone Apps From Its Elbow 05/04/2009.
When Papa John’s International executive Jim McDonnell with business results the pizza chain had gotten from its iPhone application at the OMMA Mobile conference this week, his seemed a rare voice of dissent….mobile.papajohns.com), which includes a store locator and a shortcut to the [...]
- In: iPhone| mobile marketing
Exploring RIM’s Blackberry App Store – PSFK.com
13, Apr 2009Exploring RIM’s Blackberry App Store – PSFK.com.
Research in Motion (RIM) launched the “App World” earlier this month for their Blackberry smartphone in hopes of capitalizing on the success of Apple’s App Store. Users can download the update for free on their compatible phones, but it requires a PayPal account to pay for apps. Many popular [...]
- In: mobile marketing
Looking good: Yahoo’s mobile makeover | CTIA show – CNET Reviews.
See the link above for CNET’s review of Yahoo’s new move to dominate the mobile world, unveiled at the CTIA show yesterday..
Yahoo is clearly taking mobile pretty seriously. The new iPhone app is nice – intuitive interface, loads of timely information. (My only peeve is [...]
- In: iPhone| mobile marketing
Ad Age on iPhone Apps
30, Mar 2009This article in Ad Age is getting a lot of pickup this morning, and rightfully so. There are some excellent points here.
With the launch of app stores for RIM and Nokia now imminent, it’s probably time to start thinking a little smarter about apps. The nascent market is already getting pretty crowded, so one can’t reasonably expect to just build an app and expect every smartphone user to gasp at its novelty and download away.
- In: iPhone| mobile marketing
Inside the Marketer's Studio: 10 Myths of Mobile Advertising Jumptap iMedia Breakthrough Summit
27, Mar 2009Always been a fan of David Berkowitz – wish I’d rememberd to add his blog to my feeds sooner! David was blogging the iMedia summit last week and posted this list of 10 Mobile Advertising Myths by Paran Johar of JumpTap. I’m copying his post almost in full…