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Archive for the ‘mobile marketing’ Category
Five Things About Mobile You Should Consider – ClickZ.
Some marketers view mobile too narrowly. They see it as a digital channel limited to cell phones, best used as a 160-character text-messaging machine. Unfortunately, that mindset limits mobile marketing’s full potential.
Let’s look at five things marketers may overlook when evaluating mobile marketing plans.
Nice article for those [...]
So, we get that a lot of companies are still a little tentative about mobile, despite the fact that (a) there’s an audience of over 260 million in the US, (b) it’s a highly accountable channel, (c) that response rates, particularly for SMS campaigns, have been shown time and time again to be exponentially higher than email, etc…..but we understand. It’s new. New things can seem scary.
- In: iPhone| mobile marketing
Gizmodo on the Third iPhone
17, Mar 2009Had to get this quick post in on the newest iPhone, via Gizmodo. Look for more than just the much-needed copy and paste features, improved app experiences…and support for MMS. Read on for more.
- In: iPhone| mobile marketing
Wired: 10 Best Uses for RFID Tags
11, Mar 2009Think RFID tags are a little too forward-thinking? Think again! Wired Magazine lists 10 fun ways RFID tags are being used today. So, read on and start thinking creatively about how you can put this mobile technology to work.
Mobile Ad Spend on the Way UP – Kelsey Group
4, Mar 2009Gotta love news like this. Thanks to Marketing Pilgrim for spreading a little sunshine!
While there are a multitude of reports having marketers bracing themselves for this recession, there are still a number of optimists who say that the best is yet to come. The Kelsey Group is one such optimist, reporting that mobile ad spend [...]
Everyone Wants to Be iPhone
20, Feb 2009…and who can blame them? How did I live before I had this thing? Why wouldn’t LG, Blackberry and the other industry leaders want to emulate the iPhone? Here’s a copycat report, courtesy of Reuters, from the Mobile World Congress in Barcelona.
The first month: What's a desk phone, again?
16, Feb 2009Whoo! It’s been a busy month around here. Never mind the whole business of starting a business, but we’ve been working hard already, too! It’s been very, very exciting.
Some of the fun stuff going on behind the scenes: We all got our iPhones. No desk phones here, no sir. We’re walking the walk with a virtual PBX and iPhones for the whole team.