Agency exec tackles mobile site vs. app debate at Canadian event – Mobile Marketer – Advertising.
Great stuff from Phil Barrett of Canada’s bStreet, who adovcates having both a mobile site AND a mobile app:
Five advantages to having an app
1. Allows brand to build a richer experience without affecting data speeds
2. App takes advantage of native [...]
iPhone 3.0 Update: 10 Hidden Features – PC World.
I’m just upgrading now so I can’t really comment just yet…
It has been a crazy night trying to download the latest iPhone update, with many reporting that they are unable to access Apple’s servers due to unusually high traffic. But Apple’s servers are now up to scratch [...]
Mobile Coupon Trend Beginning to Pick Up Speed….from Supermarket News, of all places.
I’m thrilled to pieces that the supermarkets themselves are seeing the value of the mobile coupon, and even more excited that some of them are using tag-reading technology to implement.
Unilever and ShopRite are conducting a program in conjunction with mobile marketing firm Samplesaint, [...]
Gotta love the folks at TechCrunch/CrunchGear. This pic sums up all the rumors, as well as how likely they are to be true.
eMarketer today published a report sharing data from Deloitte showing that mobile phone users between the ages of 14-42 text a LOT. Millennials dominate, with 86% texting regularly – but 75% of Generation X mobile users seem to have well-developed thumb muscles as well.
BrightKite puts the number of texters even higher, stating that 83% of [...]
Teens texting at terrific rate. (say it 10x fast)
…an average of 2,272 text messages per month in Q4 08, per Nielsen.
(And that’s why parents of New Jersey are rejoicing that MetroPCS has entered the game.)
The cover of this week’s New Yorker was created with the Brushes app on the iPhone. How cool is that?
The work is by Jorge Columbo, who displays a gallery of his iSketches here. All works are for sale (and no, we don’t get a cut).
MobileCrunch: 2010 World Cup tipped to be mobile TV’s coming of age .
Mobile TV—that is, live TV on your cellphone—is still sorta “meh,” it’s fair to say. That’s why the news that the 2010 World Cup in South Africa is seen by some, including Nokia, as the event that will bring the technology to the forefront, is [...]
More good news this week: More mobile subscribers are getting online via their handsets. Happy times! From MobileMarketingWatch:
Though it may come as no surprise, mobile internet adoption and overall usage is still steadily increasing. A survey conducted by PriceGrabber.com outlines some new trends in mobile Internet shopping and purchasing behaviors in its new “Consumer Behavior” [...]
Considering that I’m partial to free apps myself, I’m blown away by that number. $1 Million in apps a day?
And yet, according to Business Week (via ZDnet), the Apple app store generates that much revenue for Apple, which means that it could bring in $365 million this year.
Oh, and did I mention the title of the article? Report: App Store to Generate $US 25B in Sales. Who knew SmartPhone apps could be recession-proof?