Looking good: Yahoo's mobile makeover | CTIA show – CNET Reviews

2 Apr
2009

Looking good: Yahoo’s mobile makeover | CTIA show – CNET Reviews. 

See the link above for CNET’s review of Yahoo’s new move to dominate the mobile world, unveiled at the CTIA show yesterday..

Yahoo is clearly taking mobile pretty seriously. The new iPhone app is nice – intuitive interface, loads of timely information. (My only peeve is that it can’t be viewed horizontally – no tilt, but I’m sure that’ll change.)  It’s as good as any other news app out there.

The new mobile site is a total winner, giving Goog a run for the money.  Screen shot pretty much says it all. There’s a lot of scrolling, but a lot of info. It’s easy to read – really well optimized for mobile. It’s so much like an app, in fact,  you might wonder why Yahoo needed to develop the app at all – the mobile site is that comprehensive and usable.  With a brand with as much recognition as Yahoo’s, the app’s a no-brainer because people *will* download it, and they will have that “desktop” visibility. And this is an app that people will continue to use, too.

Yahoo's new mobile site looks goooood.

Yahoo's new mobile site looks goooood.

Quick take: If it wasn’t before, Yahoo is now a serious player in the mobile space. Look out for Yahoo’s mobile messenger, which the company plans to launch soon. Can’t wait.

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