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MediaPost: Papa Johns Doesnt Know Its iPhone Apps From Its Elbow 05/04/2009
4 May2009
MediaPost Publications Papa Johns Doesnt Know Its iPhone Apps From Its Elbow 05/04/2009.
When Papa John’s International executive Jim McDonnell with business results the pizza chain had gotten from its iPhone application at the OMMA Mobile conference this week, his seemed a rare voice of dissent….mobile.papajohns.com), which includes a store locator and a shortcut to the main ordering menu. Papa John’s doesn’t offer an app through the App Store. The limitations of the site could be one reason why they have not seen better results from the iPhone…
But it turns out that when he referred to Papa John’s “iPhone app,” he actually meant its iPhone-enabled mobile site ….
Good story…
- In: iPhone| mobile marketing