Mobile Marketing Outlook: Bright Spot on a Gloomy Monday

To get a little more personal that usual, I’m having a total Monday. I woke up to a more-chaotic-than-usual household, discovered in the most awful way that my dog had ruined one of the rugs in the basement (now rolled up in my garage), and was defeated in a battle of wills against my toddler. He went to daycare in his pajamas.

Beyond that, I lost an earring on the way to the office and my iPhone battery died. And we’re out of milk at the office, so I had to practically ruin my Starbucks with powdered non-dairy creamer. The Tassimo seemed to regard me with some disgust after this.

And it’s raining. And will be for most of the week.

So, thank goodness a little sunlight shined (shone?) on my inbox this morning. My MediaPost Online Media Daily greeted me with this happy headline: Mobile Ad Spending Mobilizes, Albeit At A Slightly Slower Rate

When you work at a mobile marketing startup – during a recession! – there’s no better news.  According to the article, while the rate of growth for mobile advertising has slowed somewhat, it’s still among the fastest growing media channels.  The report, released by Interpublic’s Magna Group states:

U.S. advertisers are projected to spend $229 million on mobile media this year, up 26% from $169 million in 2008. Those numbers have been revised downward from Magna’s last forecast in July 2008, when it projected that mobile ad spending would rise 43% to $298 million in 2009. Even so, Magna now expects mobile ad spending to nearly double by 2011, when it will reach $409 million.

I think that’s good enough news to add a slightly Friday-esque feel to my Monday.  Hey, look! The rain’s stopped.