eMarketer: Millennials and GenX-ers Love to Text!

eMarketer today published a report sharing data from Deloitte showing that mobile phone users between the ages of 14-42 text a LOT.  Millennials dominate, with 86% texting regularly –  but 75% of Generation X mobile users seem to have well-developed thumb muscles as well.

eMarketer Mobile Texting Opportunity

BrightKite puts the number of texters even higher, stating that 83% of the younger group and 85% of the elder were texting at the end of ‘08.

The table above shows that 65% of mobile users are texting overall. BrightKite raises that overall number to 68%, while Yankee Group estimates it’s as low as 45% and Scarborough Research places it at around 48%.

So…with everyone’s favorite target age group so actively engaged with their mobile devices….why are so many marketers slow to adopt mobile?

Train’s leaving the station. Get on board, people.

Read the eMarketer report.