Just Sneak Mobile into Your Ad Buy!

I love today’s Online Media Daily: Online & Mobile: Can’t We All Just Get Along? 

As the perfect follow-up to yesterday’s post, this article – more focused on mobile advertising – advocates “a move to a unified advertising platform. Mobile needs to plug in seamlessly with online ad buys.”

Smart thinking. Author Michael Chang cites a Yankee Group report that suggests that advertisers who currently buy online media for display ads wouldn’t feel uncomfortable including mobile as part of a larger online buy.

By offering brands and agencies the option to combine the processes for creating and delivering mobile and online advertising through a single ad network, mobile advertising will operate seamlessly off of the already established digital ad budget.

It makes sense. Mobile should be a channel within a campaign – not an isolated experiment. This is the right way to test mobile display advertising. As Chang puts it:

Why not make it easier by considering an online purchase that extends a brand’s Web experience to mobile — essentially making online ONE line, across platforms.

And for those of you  who lost your “play money”  but really wanted to get into mobile in ‘09: Isn’t this a great –  and very safe - way to go portable with your campaigns?